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Trelawear (Trela is Alert spelled backwards) began as a passion project aimed at solving an issue that hit close to home when my mom refused to wear any of the unattractive generic PERS devices and said, "Mara you've been in the jewelry business over 25 years, can't you make me something beautiful to wear in case of an emergency?" As a senior fashion and jewelry executive, I knew I had the expertise, resources and drive to fulfill my mom’s request.